Which UTM parameters are mandatory?

At minimum, you should always provide Campaign Source (utm_source), Medium (utm_medium), and Campaign Name (utm_campaign). Term and Content are optional.

Are UTM parameters case-sensitive?

Yes. Analytics platforms treat "Email" and "email" as separate mediums. It is best practice to always use lowercase letters.

Is this UTM Builder free?

Yes, it is 100% free with unlimited link generation and no signup required.

Developer ToolsCampaigns

UTM Campaign URL Builder

Generate Google Analytics campaign tracking URLs with custom utm_source, utm_medium, utm_campaign, utm_term, and utm_content parameters.

Generated Campaign URL

https://quicklity.com/?utm_source=google&utm_medium=cpc&utm_campaign=spring_promo

Campaign Tracking Parameters

* required for GA4

Website URL *

Campaign Source (utm_source) *

Campaign Medium (utm_medium) *

Campaign Name (utm_campaign) *

Campaign Term (utm_term) (Optional)

Campaign Content (utm_content) (Optional)

Channel Presets

Direct browser URL encoding. Compliant with Google Analytics 4 (GA4).

How to Use UTM Campaign URL Builder

Follow these simple steps to complete your task in seconds.

Enter Landing Page URL

Paste your target destination website or blog post URL.

Fill Campaign Parameters

Enter Campaign Source (google, newsletter), Medium (cpc, email), and Campaign Name (summer_sale).

Copy Tracked URL

Click "Copy URL" to use your tracked link across your marketing channels and ad campaigns.

Why Choose Quicklity for UTM Campaign URL Builder

Engineered for speed, privacy, and flawless conversion accuracy.

Standard GA4 Parameters

Supports official Google Analytics 4 parameters: utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

Channel Presets

One-click presets for Google Ads (cpc), Facebook Ads, Email Newsletters, and social media networks.

Automatic URL Encoding

Safely encodes query parameters, spaces, and special characters to prevent broken tracking links.

100% In-Browser Privacy

Your marketing campaign links and URLs are assembled locally and never stored on any remote server.

Frequently Asked Questions about UTM Campaign URL Builder

Everything you need to know about using this tool.

UTM (Urchin Tracking Module) parameters are five query tags added to a URL that allow analytics platforms like Google Analytics to track the exact traffic source and campaign effectiveness.

Discover more free, fast tools for your daily workflow.

SEO